Monetize More

AUGUST 10, 2022

Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers.

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Lemonads

FEBRUARY 26, 2021

However, RTB lets publishers set up several monetization streams to make sure that fill rates are as high as possible. The Interactive Advertising Bureau, which is the entity responsible for developing the original RTB back in 2010, periodically releases an updated version of the API framework that powers this technology.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. Malegori joined the agency in 2010, and became Global COO in 2023.

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Demand Side Platform Agency Media Retail 52