Real-Time Bidding (RTB): The Complete Guide 2021
Lemonads
FEBRUARY 26, 2021
However, RTB lets publishers set up several monetization streams to make sure that fill rates are as high as possible. Real-time bidding is also compatible with verification services, so you can use a variety of checks to make sure that your ads are displayed on the right website and not on illegal or irrelevant platforms.
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