Martech

JULY 7, 2022

Legal/Compliance – Overseeing compliance with Can-Spam, GDPR, and CCPA, and customer preference and data privacy initiatives that may be initiated by a marketing touch-point. IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management.

Marketing 98

Marketing MarTech GDPR Agency 98

Martech Series

OCTOBER 19, 2022

Streamlined approvals and workflows mean more data can be approved faster for more use cases with lower risk – all while ensuring the highest level of compliance with the General Data Protection Regulation (GDPR), Schrems II and other global data privacy and security requirements.

Finance 79

Finance Machine Learning GDPR Education 79

Single Grain

SEPTEMBER 8, 2023

Enhanced Privacy Controls : With increasing emphasis on data privacy across the globe, GA4 provides better tools to help businesses comply with regulations like GDPR and CCPA. Remember the olden days of 2010, when Google Analytics provided organic keyword data? Times have changed, and not all is lost.

ROI 98

ROI A/B Testing Marketing SEO 98

Monetize More

FEBRUARY 8, 2023

As a Google-certified partner (since 2010), the publishers we work with benefit from our constant access to the hottest updates about the ever-changing ad industry, putting them 10 steps ahead of their contemporaries. GDPR consent strings : Pass consent strings to compliant bidders so they stay in the auction.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. And since about 26% of people now use ad blockers and GDPR restrictions have tightened the hatches on outbound marketing, content marketers have an incredible advantage.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Martech

FEBRUARY 24, 2022

London-based Infinity was founded in 2010 and has 135 employees. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. Whisper messages, automated tagging, wrap-up panels and call scoring for efficient communication and follow-up. A screenshot of Infinity’s platform (via Infinity).

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Lemonads

AUGUST 26, 2020

Forensiq was established in 2010, making it one of the oldest fraud protection tools available for advertisers, publishers, and networks. Comprehensive List of Compliance Tools The passing of the GDPR laws changed the advertising game in Europe and much of the world.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52