Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. Since its debut in 2010, the marketing technology LUMAscape has served as a symbol of both the innovation and the complexity that have come to characterize the digital media and marketing space.

Media 79

Media Marketing Healthcare Manufacturing 79

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. Full Circle Insights.

Marketing 113

Marketing Machine Learning ROI Cookies 113

Paleo AdTech

AUGUST 7, 2024

In 2010, he co-founded another technically ingenious startup called Korrelate, an ad attribution solution. Korrelate could tie ad impressions to offline sales — for example, partnering with Polk for DMV registration data, — as well as give marketers insights into the impact of their digital channels on sales.

Ad Server 52

Ad Server Cookies Header Bidding Ad network 52

Paleo AdTech

DECEMBER 10, 2023

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Advertising to Baby Boomers

JANUARY 6, 2016

Links to three long-ago posts: 02 March 2009 The Brain Games Game 08 December 2009 Your Brain on Games 21 April 2010 Your Brain On Games Redux Snippets from the posts above: …And that’s what bothered me about the marketing – and still does. This seems to be the claim. Why not just tell the truth?

Entertainment 40

Entertainment Impressions Advertising Marketing 40

Single Grain

FEBRUARY 17, 2020

Over the years, Proctor and Gamble produced more than a dozen soap operas , including the last P&G-owned soap opera As the World Turns , which went off air in 2010. According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions.

Education 140

Education Pop-Up Entertainment Audience 140

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. You’ve just landed in the right spot! First, let’s take a step back and see what Real-time Bidding (RTB) truly is. Check our other article which covered all about what RTB is and how it works!

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

InMobi

APRIL 18, 2013

Mobile video: With every launch and review tracked on video hosting sites such as YouTube which is accessible over mobile, it is important for auto manufacturers to upload images and videos combined with reviews and commentaries to create an impression.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

Ad Wisey

JUNE 27, 2022

Young tech-savvy generations add to the struggle as they are hard to impress with online ads. Founded in 2010, TMT Investments has over 50 companies in its current investment portfolio and net assets of $283 million as of December 31, 2021.

Public Relations 52

Public Relations Healthcare Fashion eCommerce 52

All About Advertising Law

JUNE 2, 2015

Before POM Wonderful, it was clear that “a private action brought under the Lanham Act may not be pursued when. the claim would require litigation of the alleged underlying FDCA violation in a circumstance where the FDA has not itself concluded that there was such a violation.” PhotoMedex, Inc. Irwin , 601 F.3d 3d 919 (9th Cir.

Food 40

Food Impressions Agency Advertising 40

Lemonads

OCTOBER 11, 2020

Since Instagram got launched in 2010, not only it scaled in becoming what it is today, but it has brought the world to its attention by driving not only people, but also their pets on the platform! The model is based on CPC (cost-per-click) and CPM’s (cost per impressions), and prices are determined according to Instagram’s ad auction.

Marketing 52

Marketing Brand Awareness Audience Impressions 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Early Years (2000-2010) During the early years of AdTech, the industry underwent a transformative phase with the introduction of a basic online advertising ecosystem.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

As a Google-certified partner (since 2010), the publishers we work with benefit from our constant access to the hottest updates about the ever-changing ad industry, putting them 10 steps ahead of their contemporaries. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

InMobi

NOVEMBER 29, 2012

From just 1 billion installs in 2010, Google Play recorded 25 billion app installs in 2012. Interestingly though, soccer related properties like goal.com have also been impressive in their reach. Consumers are now open to access content over their mobile device. Demystifying SMS In sports, cricket apps continue to dominate as expected.

Finance 40

Finance Entertainment Media Impressions 40

InMobi

DECEMBER 13, 2012

One of the ways to understand the surge of Internet enabled smart devices is to take a look at the parallel APP economy that has emerged According to a new post on the official Android blog , from just 1 billion installs in 2010, Google Play recorded 25 billion app installs in 2012. One of the key reasons for such apps in Sept 2012.

Finance 40

Finance Entertainment Media Impressions 40

Basis

MAY 29, 2023

Consider the fact that, back in 2010, hotel and airline apps were just getting started, yet now they are an integral part of most travelers’ experiences. One such strategy is to focus on attention metrics and eliminate impressions below a certain threshold.

Marketing 74

Marketing Retargeting Audience Machine Learning 74

Digiday

JULY 19, 2022

Since it launched in 2010, it has become arguably the most prominent branded company in esports. At least that’s the impression from the esports organization’s kaleidoscope of commercial partners. Faze’s success as a public company will either compound or dispel these issues. It has also struggled to turn a profit over the same period.

Finance 54

Finance Media Marketing Entertainment 54

Clearcode

AUGUST 13, 2023

iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

AUGUST 29, 2019

Have a look at the below chart from Statista that displays Amazon’s impressive long-term growth from 1997 through 2018: The company’s revenue really took off around 2004 and it continues to improve with every passing year. Their annual revenue for 2018 was $232 billion , which was a 30.93% increase from 2017. Amazing, isn’t it?

Marketing 83

Marketing Shipping Banner Affiliates 83

Monetize More

DECEMBER 28, 2022

As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech Series

FEBRUARY 3, 2023

QuickCam was voted one of the best computer gadgets of all time by Time magazine in 2010. With the release of the iPhone 4 and FaceTime in 2010, smartphone video conferencing really took off. A Windows-compatible version was eventually produced in 1995 because it was initially exclusively Mac compatible. This is an ongoing issue.

Communications 73

Communications Healthcare Manufacturing Marketing 73

Single Grain

OCTOBER 19, 2022

No, it’s not the home page, although the home page does play a key role in making a memorable first impression. Remember that visual appeal is a make-it-or-break-it factor when it comes to trust and credibility: First impressions are 94% design related. What’s the most important page on your e-commerce website?

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59

Lemonads

AUGUST 26, 2020

Forensiq was established in 2010, making it one of the oldest fraud protection tools available for advertisers, publishers, and networks. From impressions to conversions and installs, this platform can help detect complex forms of ad fraud across multiple devices.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Nick Burcher

MARCH 31, 2012

How to drive Earned Media impressions through the development of Owned Media for a specific date or event is one of the key marketing ideas discussed in my new book Paid Owned Earned: maximizing marketing returns in a socially connected world. BMW April Fools Day 2010 - Political Roundel. Another great April Fool idea from BMW!

Conversion 110

Conversion Media Impressions Marketing 110

Nick Burcher

JANUARY 4, 2012

Top 30 countries with highest number of Facebook users (Dec 31st 2011 - data from Facebook): Rank Country Number of Facebook users Dec 2008 Number of Facebook users Dec 2009 Number of Facebook users Dec 2010 Number of Facebook users Dec 2011 12 month growth %. I'm really impressed! 25 Japan 213,740 798,440 1,816,140 6,266,440 254%.

Media 111

Media Impressions Communications Marketing 111

Clearcode

APRIL 26, 2022

And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. The 2000s were dominated by acquisitions, especially by the large tech companies.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

JUNE 9, 2023

The system deploys deep learning algorithms to score every ad impression based on relevance to the advertiser, and help traders make bids at the optimal level. She has been a member of the BBC’s governing body since 2010, and will chair the board for twelve months, or until a permanent Chair is appointed.

Agency 52

Agency Media Ad Tech eCommerce 52

Lemonads

DECEMBER 2, 2020

Nativo’s team of passionate innovators has been pioneering better user experiences for advertisers, publishers, and consumers since 2010, providing a rare opportunity to align business goals with positive consumer experience and they’re dedicated to powering the next generation of native in the Age of Content. Let’s see Nativo pros !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

All About Advertising Law

APRIL 8, 2015

The FTC first brought suit in 2010, alleging, in part, that Jeremy Johnson’s websites used misleading testimonials, failed to disclose that consumers would be entered into negative option plans, and failed to disclose that websites and positive articles about the products were created by the defendants.

Advertising 40

Advertising Native Advertising Shipping Impressions 40

VideoWeek

SEPTEMBER 23, 2022

The pair will conduct test transactions on behalf of two clients in 10 local markets, based on impressions delivered to advanced audiences built in Dentsu’s M1 platform. Kyncl joined Netflix as Content VP in 2003, before becoming Chief Business Officer at YouTube in 2010.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

VideoWeek

AUGUST 19, 2022

When setting up your guaranteed deal, you can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach your target audience as measured by Nielsen DAR,” Google said in a blog post. Warner Bros. Discovery Sells GB News Stake. Warner Bros.

Media 52

Media Ad Tech Agency eCommerce 52

Advertising to Baby Boomers

AUGUST 16, 2012

In March 2010 a fellow called me. The problem was that it looked more like a walker, giving the impression that it was medical equipment. 2010: The Year of The Baby Boomer Brain. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 16 August 2012.

Advertising 64

Advertising Education Manufacturing Marketing 64

Advertising to Baby Boomers

NOVEMBER 27, 2012

This all sounds vaguely familiar… 01 May 2010 Foretellings … Advertising on smartphones will be considered an annoyance, invasive, and rather dinky – while marketing/search (coupons on steroids, and more) will flourish and dominate. Although the percentage of people using smartphones to shop isn’t that impressive.)

Retail 63

Retail Education Advertising Media 63