2010 Impressions Machine Learning 
Martech Series
SEPTEMBER 26, 2022
(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.
All About Advertising Law
AUGUST 12, 2022
Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page. And since 2010, the FTC and CFPB have been actively scrutinizing digital marketers, including lead generators.
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Martech
NOVEMBER 15, 2021
Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. Full Circle Insights.
Paleo AdTech
DECEMBER 10, 2023
Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.
Paleo AdTech
DECEMBER 8, 2021
Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.
Lemonads
AUGUST 26, 2020
Forensiq was established in 2010, making it one of the oldest fraud protection tools available for advertisers, publishers, and networks. Fraud Analysis System Powered By Machine Learning Machine learning is one of the most exciting technologies available today because it can parse and assess data to make decisions without human input.
Single Grain
FEBRUARY 17, 2020
Over the years, Proctor and Gamble produced more than a dozen soap operas , including the last P&G-owned soap opera As the World Turns , which went off air in 2010. According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions.
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