Basis

MAY 29, 2023

Consider the fact that, back in 2010, hotel and airline apps were just getting started, yet now they are an integral part of most travelers’ experiences. One such strategy is to focus on attention metrics and eliminate impressions below a certain threshold.

Marketing 90

Marketing Retargeting Audience Machine Learning 90

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Early Years (2000-2010) During the early years of AdTech, the industry underwent a transformative phase with the introduction of a basic online advertising ecosystem.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

As a Google-certified partner (since 2010), the publishers we work with benefit from our constant access to the hottest updates about the ever-changing ad industry, putting them 10 steps ahead of their contemporaries. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Lemonads

DECEMBER 2, 2020

Nativo’s team of passionate innovators has been pioneering better user experiences for advertisers, publishers, and consumers since 2010, providing a rare opportunity to align business goals with positive consumer experience and they’re dedicated to powering the next generation of native in the Age of Content. Let’s see Nativo pros !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Monetize More

APRIL 19, 2023

Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. Since 2010, we’ve helped publishers grow their revenue by up to 55% on average by selling their digital ad inventory to premium advertisers.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

DECEMBER 28, 2022

As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. The system deploys deep learning algorithms to score every ad impression based on relevance to the advertiser, and help traders make bids at the optimal level.

Agency 52

Agency Media Ad Tech eCommerce 52