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How to Measure Your Content Marketing ROI

Single Grain

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

ROI 98
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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. Full Circle Insights.

Marketing 109
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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

More than 70 percent of FAST content tracked by Gracenote was produced post-2010, and just 13.4 Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste.

Food 52
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9 call analytics platforms for marketing teams to consider

Martech

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. It also offers a variety of services to maximize advertising ROI and call handler performance. A screenshot of Infinity’s platform (via Infinity).

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Early Years (2000-2010) During the early years of AdTech, the industry underwent a transformative phase with the introduction of a basic online advertising ecosystem. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content. SmartHub's Features Have No Limits!

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Nativo Review 2021: Advertiser or Publishers? Drive Higher Results Now!

Lemonads

Nativo’s team of passionate innovators has been pioneering better user experiences for advertisers, publishers, and consumers since 2010, providing a rare opportunity to align business goals with positive consumer experience and they’re dedicated to powering the next generation of native in the Age of Content.

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Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

Founded back in 2010, the company is headquartered in the US and specializes in monetizing as well as selling all types of mobile traffic through push notifications. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network.