Fuel Lines

AUGUST 2, 2013

Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with! Jeff has positioned himself as an expert in marketing to Millennials.

Agency 279

Agency Marketing Retail Non-Profit 279

Ad Rants

OCTOBER 28, 2024

According to Coherent Market Insights, the TV ad spend last year was worth $212.27 Designed and marketed by Palm, it was a smartphone combining a sliding keyboard and multi-touch screen. Hewlett-Packard bought the Palm brand in 2010 for $1.2 billion and is on pace to expand to $298.12 billion by 2030.

Marketing 158

Marketing Advertising 158

Adweek

AUGUST 15, 2022

At the beginning of the consumer internet, we had desktops and destinations: I worked at Yahoo in 2010, and we were selling the homepage for hundreds of thousands of dollars every day because hundreds of millions of people went to. It's no secret that media has evolved dramatically over the past 10 to 15 years.

Media 246

Media Marketing 246

Adweek

AUGUST 23, 2023

Members of Gen Alpha--those born after 2010--may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because this demographic had already made up its mind about what's cool, and what isn't. Netflix has been crowned the "coolest" brand.

Marketing 246

Marketing 246

Adweek

OCTOBER 25, 2022

In 2010, then-FIFA president Sepp Blatter cracked a white and red wax-sealed envelope announcing Qatar as the World Cup host for 2022. And in the process, he opened a can of worms. In the 12 years since, the upcoming Middle Eastern tournament has been mired in controversy. And with the Nov. 21 kickoff drawing closer,

Marketing 246

Marketing Advertising 246

Adweek

FEBRUARY 20, 2025

Today, MLS exclusively revealed to ADWEEK that Continental Tire, which has been a league partner since 2010, will serve as the presenting sponsor for its new tentpole Sunday Night Soccer programming on Apple TV. Major League Soccer, Apple TV, and Continental Tire all have one goal: Make Sunday Night Soccer a global success.

Marketing 219

Marketing 219

Fuel Lines

SEPTEMBER 25, 2010

Is Social Media Marketing Stuck in Ad Agency Purgatory? The Top 50 Ad Agency New Business Articles FUEL LINES Fueling Ad Agency New Business Through Social Media. Ad Agency New Business Talent is Becoming Harder to Come By FUEL LINES Fueling Ad Agency New Business Through Social Media.

Agency 100

Agency Media Marketing 100

Fuel Lines

SEPTEMBER 23, 2010

Study: 82 Million Moms Are Reinventing Marketing in the Digital Age FUEL LINES Fueling Ad Agency New Business Through Social Media. Vacationing with Social Media and Still Generating Ad Agency New Business FUEL LINES Fueling Ad Agency New Business Through Social Media. Ad Agency New Business: What irks CMOs most about their current ad agency?

Agency 100

Agency Media Marketing 100

Smart Insights

JUNE 14, 2024

An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to … The post RACE digital marketing strategy example appeared first on Smart Insights.

Marketing 101

Marketing 101

Fuel Lines

APRIL 21, 2016

Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. In his captivating session, Park shared how to use the principles of a 10-step Story Cycle process to hone your story skills and help clients grow not only revenue, but as advertising and marketing professionals.

Agency 269

Agency Communications Advertising Audience 269

Fuel Lines

MARCH 31, 2014

Content marketing provides a system to better understand and engage your prospects. But, the reason that I’m such an advocate are the many benefits content marketing provides. One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects.

Agency 272

Agency Audience Marketing Communications 272

Fuel Lines

JANUARY 7, 2016

One of the most successful has been built around Millennial Marketing. Jeff states, “In 2010, after losing the Sonic account, I went looking for a niche for new business that was consistent within Barkley’s brand authority and discovered a topic that hadn’t been covered well, Marketing to Millennials.”

Agency 255

Agency Food Marketing Media 255

Fuel Lines

FEBRUARY 17, 2014

I know in our RSW/US outsourced agency new business world, more of our clients are winning business, more of them are being looked at by marketers we introduce them to, and more of their own clients are dialing up their marketing All good seems good for now.

Agency 251

Agency Marketing 251

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Conversion 108

Conversion ROI Brand Awareness Click Through Rate 108

Fuel Lines

DECEMBER 18, 2012

I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. On July 14, 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6.7 How to make your videos as shareable as possible for ad agency new business. They excel in creating viral videos.

Agency 250

Agency Video Ads Marketing Advertising 250

Digiday

JANUARY 6, 2025

Its a tale all too familiar to Dominos, the more than 60-year-old pizza brand that has marketed its way through brand lulls to try and win back customers who have pulled back on dining out. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Food 78

Food Media Marketing 78

Fuel Lines

APRIL 23, 2013

Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly. Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. Most agencies didn’t jump into the social media arena until 2010.

Media 279

Media Agency Audience SEO 279

More About Advertising

DECEMBER 7, 2020

Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what it means to view and post visual content. But how has the rise of Instagram.

Marketing 114

Marketing Media 114

Fuel Lines

MARCH 6, 2014

No appeal beyond their local market. It has ranked among the top 100 global marketing blogs in the world according to Ad Age’s Power 150. All of my opportunities have been fueled through an integrated inbound marketing strategy. I had only worked in two markets my entire advertising career. They were late to the party.

Agency 279

Agency Media Marketing Education 279

The Ad Tech Blog

MARCH 22, 2023

From $17 to $263 without a profitable product In 2010, Tesla stock was worth $17. Even though Tesla did not have a profitable product with the Roadster , the company, current investors, and potential investors believe they could disrupt the market. The confidence was so high that they filed for an IPO.

Communications 195

Communications Marketing 195

Fuel Lines

MAY 16, 2017

70% of marketers report that social media marketing delivers poor or average return on investment. From my experience, most agencies finally got on board with social media in 2010. According to Marketing Sherpa, 80-90% of business to business transactions begin with a search on the web. Content Doesn’t Win.

Agency 269

Agency Media Shipping Banner 269

Fuel Lines

FEBRUARY 7, 2013

Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010. Appeal and positioning were created through their niche blog which focuses content helps simplify intelligent systems marketing. The prospective client company is on the West Coast, 2800 miles away!

Media 264

Media Public Relations Agency Communications 264

Chief Martech

JANUARY 25, 2023

But my real faith in martech’s growth ahead is the profession that is growing up around marketing technology management. 15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. I’ve called them marketing technologists.

Marketing 116

Marketing MarTech Impressions 116

Chief Martech

MAY 31, 2022

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. Is agile marketing backsliding? Marketing has become an agile profession.

Marketing 111

Marketing Shipping Pop-Up Communications 111

Fuel Lines

FEBRUARY 12, 2013

A majority of agencies didn’t participate in social media until 2010, then they just “jumped-in.” New Business Tips ad agency new business content marketing Dave Carter inbound marketing McDougall Interactive Michael Gass niche blog Scott Kuhn Sheehy + Associates Social Media'

Agency 279

Agency Public Relations Retail Audience 279

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. Marketing is a percentage game, after all.

Marketing 121

Marketing Fashion MarTech Conversion 121

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. My virtual avatar, Avarie Parker and my global team of editors, writers and photographers for my online publication SLentrepreneur taken circa 2010. Picture this. I was amazed, and it cemented my belief in the power of this technology. Get MarTech!

Marketing 113

Marketing Conversion Education Entertainment 113

All About Advertising Law

AUGUST 12, 2022

The CFPB’s new rule limits the applicability of that exemption to digital marketing providers such that the “electronic media” prong is very nearly void. Chopra has made clear that based on the new rule, “the service provider exemption for ‘time or space’ will typically not apply to the digital marketing services offered by major platforms.”

Electronics 98

Electronics Marketing Machine Learning Banner 98

Martech

NOVEMBER 7, 2022

So, if Twitter does implode, marketers will lose a significant, useful tool. Google understood that and offered $10 billion for the company in 2010. That is the amount Musk paid for Twitter and double its estimated fair market value. Others have broadened their brand values in radical, unexpected and positive ways. TikTok $46.86

Marketing 110

Marketing Finance Media MarTech 110

Fuel Lines

FEBRUARY 21, 2019

Previously the brand and community EVP at Lululemon, Stump brings additional marketing experience from companies including Nike and Seventh Generation. Heineken subsidiary Lagunitas Brewing Co lost CMO Noelle Haley, now VP of marketing & growth at Equator Coffees & Teas, in January, so it is actively searching for her replacement.

Agency 203

Agency Brand Awareness ROI Media 203

Digiday

JULY 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify GoDaddy has been known for its irreverent and racy spots with models — perhaps, most notably, its Super Bowl ads featuring former professional race car driver and model, Danica Patrick, back in 2010. But the company has sat out of the Big Game for the last few years.

Media 92

Media Marketing 92

Paleo AdTech

DECEMBER 30, 2022

Brian Andersen is the Co-Founder — with Terry Kawaja — and the Head of Digital Marketing Investment Banking at LUMA Partners , a small but mighty I-bank that is the premiere boutique operating at the luminescent nexus of digital media and marketing technology. So perhaps we’re all more normal now … ?

Media 105

Media Marketing 105

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. They wouldn’t be remiss in asking, given that more than half of marketers say they want to quit their jobs. Marketers use an average of nine different platforms to run a typical campaign.

Media 98

Media Marketing Healthcare Manufacturing 98

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Marketing 98

Marketing MarTech GDPR Agency 98

Ad Espresso

MAY 24, 2022

When Instagram launched in October 2010, it only allowed users to post content from their mobile phones using the Instagram app. However, many Instagram users have been looking for ways to post on Instagram from their desktop (PC or Mac) computers. If you’re one of these users, you’re in luck.

Marketing 101

Marketing 101

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Key customers include Integrate, TripActions and Okta.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. A little bit of testing can heavily improve the quality of your insights when measuring your content marketing ROI.

ROI 98

ROI A/B Testing Marketing SEO 98