Advertising to Baby Boomers
SEPTEMBER 22, 2015
Traipsing every which way today… Baby Boomers Not Fans of Mobile Ads September 21, 2015 … Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads. were interested in receiving ads on their phone at all.
Monetize More
AUGUST 10, 2022
Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory.
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Advertising to Baby Boomers
NOVEMBER 28, 2017
How Often Do Consumers Intentionally Click Mobile Ads? by Rimma Kats Nov 28, 2017 … A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones … … Baby boomers were the least likely to engage with mobile ads.
Advertising to Baby Boomers
JANUARY 9, 2018
NostraChuckus’ thoughts through the years: May 2010 : Foretellings … That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2%
InMobi
APRIL 18, 2013
These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.
Digital Turbine
OCTOBER 4, 2022
Mobile Ads Deliver More Brand Safety and Viewability. According to a recent study from Integral Ad Science (IAS), video ads had much higher viewability rates than display ads in the first half of this year — 76% for video compared to 66% for display. falls shortly behind with 90%.
InMobi
JUNE 25, 2018
The numbers from our 2018 State of Mobile Video Report back this up. in particular, over a third of all mobile ad spend was devoted to video spots during the first three months of 2018, and that will likely only grow over time. This is just a small snippet of what’s covered in our 2018 State of Mobile Video Report.
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