Fuel Lines
AUGUST 2, 2013
He has been actively studying Millennials since 2010. Here’s a sampling of articles and quotes over the past year: How to Get Millennials to Love and Share Your Product – Ad Age Crain’s Chicago Business — “Pop! Jeff’s About Page: Jeff Fromm is EVP at Barkley , a fiercely independent ad agency in Kansas City.
Advertising to Baby Boomers
MARCH 4, 2021
: …Online advertising has contributed to this enormously, with the interruptions to people’s browsing experience by pop-ups, the creepiness of much retargeting and the sheer annoyance of autoplay videos often listed as the main offenders.
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Paleo AdTech
DECEMBER 10, 2023
” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. Growth was solid in the years 2009-2010. If you’re curious – and I know you are – the Top 5 ad networks at the start of 2010 were AOL Advertising (187M), Yahoo!
Paleo AdTech
MARCH 22, 2022
The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).
Advertising to Baby Boomers
JUNE 5, 2017
Every so often I do a Google News search for Baby Boomers and two contradictory articles pop up one after the other. Earlier Pairings: 21 May 2010 We’re all miserably happy, or … Baby Boomers: An unhappy generation? It happens once or twice a year. It’s like invoking Tweedledum and Tweedledee out of the ether.
Advertising to Baby Boomers
JULY 23, 2018
What pops up in my mind is one of these: Here’s a better list: 37 Things Every Baby Boomer Will Remember 22. You didn’t know who was calling you until you actually picked up the phone. That’s not quite the way I remember it. Your doctor would lecture you about junk food while smoking a cigarette in your face.
Single Grain
FEBRUARY 17, 2020
These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). Over the years, Proctor and Gamble produced more than a dozen soap operas , including the last P&G-owned soap opera As the World Turns , which went off air in 2010. The results ?
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