Digital Turbine

OCTOBER 4, 2022

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend. Mobile Ads Deliver More Brand Safety and Viewability.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

Monetize More

FEBRUARY 8, 2023

As a Google-certified partner (since 2010), the publishers we work with benefit from our constant access to the hottest updates about the ever-changing ad industry, putting them 10 steps ahead of their contemporaries. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Clearcode

AUGUST 13, 2023

iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. What’s also important to mention is viewability. Introduced to the public in 2007, Google’s Mobile AdSense allowed websites optimized for mobile browsers to display the same ads as a regular website.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Lemonads

DECEMBER 2, 2020

Nativo’s team of passionate innovators has been pioneering better user experiences for advertisers, publishers, and consumers since 2010, providing a rare opportunity to align business goals with positive consumer experience and they’re dedicated to powering the next generation of native in the Age of Content.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Monetize More

DECEMBER 28, 2022

As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JANUARY 17, 2025

The certification has also been expanded to include specifications for CTV and retail media networks, which will need to implement shared IAB definitions for what constitutes an ad impression, a click-through, viewability, video completion rates and invalid traffic. Malegori joined the agency in 2010, and became Global COO in 2023.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52