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MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone

Martech Series

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. I was one of the first three marketers on the SAP Hana team in 2011, driving the GTM and digital marketing efforts.

MarTech 93
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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. Measurements of ROI and implementation of PPC optimization tips.

Agency 52
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Individual and team performance data.

Marketing 115
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9 call analytics platforms for marketing teams to consider

Martech

Atlanta-based CallRail was founded in 2011. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It also offers a variety of services to maximize advertising ROI and call handler performance.