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Top Companies in the In-Game Advertising Industry

Clearcode

Founded: 2017 Headquarters: Tel-Aviv, Israel Specialties : 3D App Monetization, 3D Ads, Native Ads, Interactive Ads, Playable Ads, AdTech. Adverty offers true in-game ad inventory at scale and allows content creators to monetize the complete experience with unobtrusive, easy-to-integrate, immersive ads.

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How one startup hopes to decentralize ad exchanges to benefit publishers and agencies

Digiday

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. Price is nothing more than the information you have about the thing that you’re buying,” Triscari said. “If

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

close to half of all video ad inventory is fullscreen now. “We This is especially true in the mobile space, with new devices, ad formats and apps coming to life seemingly every day. Here’s a small snippet of what we found: Globally, spending on in-app mobile advertising grew 109 percent between 2016 and 2017. In the U.S.

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32. John Ferber – putting the dot-com in Advertising.com

Paleo AdTech

AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.

CPC 52
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32. John Ferber – putting the dot-com in Advertising.com

Paleo AdTech

AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.

CPC 52