Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Paleo AdTech

DECEMBER 10, 2023

AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.

CPC 52

CPC CPM Pop-Up Ad network 52

Paleo AdTech

FEBRUARY 8, 2022

AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.

CPC 52

CPC CPM Pop-Up Ad network 52

Monetize More

JUNE 22, 2022

Their tools are easy to use to optimize interstitial ads while enhancing user experience at the same time. How will you benefit from this interstitial ad network? AdMob maximizes impression value for more ad revenue. Seamless interstitial ad formats integration. InMobi for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52