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Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to adinventory. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.
Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to adinventory. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.
AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their adinventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.
AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their adinventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.
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