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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

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32. John Ferber – putting the dot-com in Advertising.com

Paleo AdTech

AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.

CPC 52
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32. John Ferber – putting the dot-com in Advertising.com

Paleo AdTech

AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate.

CPC 52