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Dave co-founded a company while at Stanford Business School that built the first demand-side adserver, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying adnetwork. ”
Dave co-founded a company while at Stanford Business School that built the first demand-side adserver, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-adserver. ”
He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).
He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).
He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video adnetwork VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.
Matt worked at the LA-based adnetwork L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising.
He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video adnetwork VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.
The original idea was simply to automate the manual process of buying and selling inventory on adnetworks. Urschel and Green found some success with their auction model for adnetworks in the U.K., a smaller market, and eventually signed up 39 adnetworks as members of its adnetwork-only exchange, charging a flat fee.
The original idea was simply to automate the manual process of buying and selling inventory on adnetworks. Urschel and Green found some success with their auction model for adnetworks in the U.K., a smaller market, and eventually signed up 39 adnetworks as members of its adnetwork-only exchange, charging a flat fee.
Matt worked at the LA-based adnetwork L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising.
The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. adserver) for an ad that could be played. The app preloads the ad. Popular Ad Formats.
At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an adserver (Open Adstream), adnetwork and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across adnetworks, and later real-time impressions.
At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an adserver (Open Adstream), adnetwork and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across adnetworks, and later real-time impressions.
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