43. Matt Spiegel – making a Resolution (Media) for search
Paleo AdTech
DECEMBER 10, 2023
Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising.
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