2011, Ad network and Ad Tech

35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.

Ad network

Ad network Pop-Up Demand Side Platform Finance

35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.

Ad network

Ad network Pop-Up Demand Side Platform Finance

36. Ben Barokas – real-timing the supply side at AdMeld and Google

Paleo AdTech

DECEMBER 10, 2023

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).

Ad Server

Ad Server Ad Tech Ad network Video Ads

36. Ben Barokas – real-timing the supply side at AdMeld and Google

Paleo AdTech

APRIL 5, 2022

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).

Ad Server

Ad Server Ad Tech Ad network Video Ads

22. Michael Provenzano – issuing an Invite (Media) to Google

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media

Media Non-Profit Ad Tech Ad Server

20. Ari Lewine – going native with TripleLift

Paleo AdTech

DECEMBER 10, 2023

And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context.

Native Advertising

Native Advertising Fashion Food Ad network

20. Ari Lewine – going native with TripleLift

Paleo AdTech

OCTOBER 12, 2021

And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context.

Native Advertising

Native Advertising Fashion Food Ad network

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

DECEMBER 10, 2023

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. ”

Ad Server

Ad Server Retargeting Ad network Ad Tech

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

JANUARY 25, 2022

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. ”

Ad Server

Ad Server Retargeting Ad network Ad Tech

29. Bill Urschel – the captain of Ad:ECN, the first exchange

Paleo AdTech

DECEMBER 10, 2023

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. It was shut down in favor of AppNexus in 2011.

Ad Exchange

Ad Exchange Ad network Non-Profit Ad Tech

29. Bill Urschel – the captain of AdECN, the first exchange

Paleo AdTech

JANUARY 18, 2022

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. It was shut down in favor of AppNexus in 2011.

Ad Exchange

Ad Exchange Ad network Non-Profit Ad Tech

22. Michael Provenzano – issuing an Invite (Media) to Google

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media

Media Non-Profit Ad Tech Ad Server

43. Matt Spiegel – making a Resolution (Media) for search

Paleo AdTech

JULY 6, 2022

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me

Media

Media Ad network Ad Server Entertainment

43. Matt Spiegel – making a Resolution (Media) for search

Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me

Media

Media Ad network Ad Server Entertainment

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

FEBRUARY 7, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

Cookies

Cookies Audience Data Management Platform Banner

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

DECEMBER 10, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

Cookies

Cookies Audience Data Management Platform Banner

The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Hanlon joined WPP’s Xaxis in 2011, followed by stints at GroupM, Essence and Walgreens Boots Alliance.

Viewability

Viewability Audience Ad Exchange Ad Tech

38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. 23, 2016.].

Ad network

Ad network Agency Ad Tech Ad Server

38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. 23, 2016.]

Ad network

Ad network Agency Ad Tech Ad Server

AdTech Trends

35. Michael Katz – double-clicking on InterCLICK and Yahoo

35. Michael Katz – double-clicking on InterCLICK and Yahoo

Trending Sources

36. Ben Barokas – real-timing the supply side at AdMeld and Google

36. Ben Barokas – real-timing the supply side at AdMeld and Google

22. Michael Provenzano – issuing an Invite (Media) to Google

20. Ari Lewine – going native with TripleLift

20. Ari Lewine – going native with TripleLift

30. Dave Zinman – on the first ad server, BlueLithium and beyond

30. Dave Zinman – on the first ad server, BlueLithium and beyond

29. Bill Urschel – the captain of Ad:ECN, the first exchange

29. Bill Urschel – the captain of AdECN, the first exchange

22. Michael Provenzano – issuing an Invite (Media) to Google

43. Matt Spiegel – making a Resolution (Media) for search

43. Matt Spiegel – making a Resolution (Media) for search

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

38. Brian Lesser – from 24/7 to Xaxis and Xandr

38. Brian Lesser – from 24/7 to Xaxis and Xandr

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