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” It was only in November, 2011 when for the first time Taboola allowed someone to pay them to be discovered on someone else’s site that “the revenue started to go up and to the right.” The company went from almost no revenue in 2011 to $200M in 2014 and is on track to $2 billion by 2024 or so.
We initially came out as an adnetwork selling data and audiences. We were one of the first DMPs coming to market in 2011.” Conversely, Spherical can send campaign data like clicks and impressions to the CDP. “Lotame has worn a few different hats over the years. That was back in 2008.
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