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” It was only in November, 2011 when for the first time Taboola allowed someone to pay them to be discovered on someone else’s site that “the revenue started to go up and to the right.” The company went from almost no revenue in 2011 to $200M in 2014 and is on track to $2 billion by 2024 or so.
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John was the co-founder with his brother Scott Ferber of the very well-known Baltimore-based adnetwork eventually called Advertising.com, which began in 1998 and sold to AOL for a reported $435 million (plus about $60 million cash) in the summer of 2004. The brothers stayed at AOL for two years, John working as a Chief of Product.
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