30. Dave Zinman – on the first ad server, BlueLithium and beyond
Paleo AdTech
DECEMBER 10, 2023
In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. ”
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