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Dave co-founded a company while at Stanford Business School that built the first demand-side adserver, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.
Dave co-founded a company while at Stanford Business School that built the first demand-side adserver, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-adserver.
The leadership and support teams we met in 2011 continue to work hard for and with us. Publishers deploy OAO AV directly via their adserver, as the entire product is trafficked like a standard campaign; no need for extensive publisher dev work. “In the ever-changing world of digital media, OAO has been a constant.
He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).
He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).
He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.
Quarter-on-quarter net subscription growth in North America was the highest it’s been since Netflix started reporting subscriber figures in 2011. Netflix’s ad tech is currently being trialled in Canada, where Peters says it’s already driving revenue growth. “So, more programmatic availability.
The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. adserver) for an ad that could be played. The app preloads the ad. Popular Ad Formats.
Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.
PC: James, we met each other - it's a great question because the first time we spoke I think was 2011. There were not many people trying to create the foundational infrastructure for people to build their own ad platform. Doing your own thing was not a thing in 2011. PC: Indeed. Why did Kevel acquire Velocidi?
He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.
Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.
billion, Yahoo acquired Right Media … and Microsoft acquired Ad:ECN for a rumored $50-75 million, a deal that was comically overshadowed by Microsoft’s simultaneous acquisition of aQuantive (including the Atlas adserver and Razorfish agency) for over $6 billion. (“We kind of felt like we were a bauble, in a way.”)
billion, Yahoo acquired Right Media … and Microsoft acquired Ad:ECN for a rumored $50-75 million, a deal that was comically overshadowed by Microsoft’s simultaneous acquisition of aQuantive (including the Atlas adserver and Razorfish agency) for over $6 billion. (“We kind of felt like we were a bauble, in a way.”).
The past few years we have been focused on building a complete, proprietary adserver for the entire Walt Disney Company,” said Disney Media and Entertainment Distribution CTO Aaron LaBerge. That Adserver is now powering Hulu and is at the heart of the ads on Disney+.”
This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Publica Enlists Commercial Director EMEA Steph Miller. Steph Miller has been appointed Commercial Director, EMEA, at Publica.
Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaoceans adserver, and has unveiled a new brand identity for the business.
At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an adserver (Open Adstream), ad network and search ads business. What emerged was Xaxis, announced in 2011 and led by Brian Lesser. It had recently acquired a search marketing firm called Decide Interactive.
At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an adserver (Open Adstream), ad network and search ads business. What emerged was Xaxis, announced in 2011 and led by Brian Lesser. It had recently acquired a search marketing firm called Decide Interactive.
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