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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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Navigating the Great Resignation: Find Stability With an Ad Ops Partner

Ad Monsters

The leadership and support teams we met in 2011 continue to work hard for and with us. Publishers deploy OAO AV directly via their ad server, as the entire product is trafficked like a standard campaign; no need for extensive publisher dev work. “In the ever-changing world of digital media, OAO has been a constant.

Ad Ops 119
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36. Ben Barokas – real-timing the supply side at AdMeld and Google

Paleo AdTech

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).

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36. Ben Barokas – real-timing the supply side at AdMeld and Google

Paleo AdTech

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).

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22. Michael Provenzano – issuing an Invite (Media) to Google

Paleo AdTech

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 52
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Netflix Says It’s Already Seeing the Benefits of Building its Own Ad Tech

VideoWeek

Quarter-on-quarter net subscription growth in North America was the highest it’s been since Netflix started reporting subscriber figures in 2011. Netflix’s ad tech is currently being trialled in Canada, where Peters says it’s already driving revenue growth. “So, more programmatic availability.

Ad Tech 59