Paleo AdTech
DECEMBER 10, 2023
Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.
Paleo AdTech
JANUARY 25, 2022
Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.
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Ad Monsters
MAY 23, 2022
The leadership and support teams we met in 2011 continue to work hard for and with us. Publishers deploy OAO AV directly via their ad server, as the entire product is trafficked like a standard campaign; no need for extensive publisher dev work. “In the ever-changing world of digital media, OAO has been a constant.
Paleo AdTech
DECEMBER 10, 2023
He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.
Clearcode
FEBRUARY 25, 2022
The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played. The app preloads the ad. Popular Ad Formats.
Paleo AdTech
JULY 6, 2022
Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.
Kevel
JULY 13, 2022
PC: James, we met each other - it's a great question because the first time we spoke I think was 2011. There were not many people trying to create the foundational infrastructure for people to build their own ad platform. Doing your own thing was not a thing in 2011. PC: Indeed. Why did Kevel acquire Velocidi?
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