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Dave co-founded a company while at Stanford Business School that built the first demand-side adserver, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.
Dave co-founded a company while at Stanford Business School that built the first demand-side adserver, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-adserver.
Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaoceans adserver, and has unveiled a new brand identity for the business.
At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an adserver (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.
At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an adserver (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.
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