Paleo AdTech

DECEMBER 10, 2023

She founded Drawbridge in 2011 and was its well-known CEO for eight years, making the case — largely successfully — for the validity of probabilistic methods of determining identity in marketing and advertising, where 100% accuracy is not only not requisite but almost never possible.

Real Estate 52

Real Estate Ad Tech Mobile Ads Advertising 52

Paleo AdTech

DECEMBER 10, 2023

Shawn is the Founder and CEO of Basis Technologies , aka Centro, and a well-known figure on the ad tech circuit for two decades. Shawn is also the -two in our recent one-two punch of influential Chicago-based ad tech startups. In his spare time he’s an activist for all the right causes and an angel investor.

Ad Tech 52

Ad Tech Media Agency Audience 52

Paleo AdTech

DECEMBER 10, 2023

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. Ari and his co-founders met at then-white-hot-DSP AppNexus (now Xandr), where Ari was a young account exec with a specialty in handling Israeli ad networks.

Native Advertising 52

Native Advertising Fashion Food Ad network 52

Paleo AdTech

OCTOBER 12, 2021

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. Ari and his co-founders met at then-white-hot-DSP AppNexus (now Xandr), where Ari was a young account exec with a specialty in handling Israeli ad networks.

Native Advertising 52

Native Advertising Fashion Food Ad network 52

Ad Monsters

MAY 23, 2022

The leadership and support teams we met in 2011 continue to work hard for and with us. Ad ops partners know this and can handle many, if not all, of these tasks. Part of what a publisher ad ops team does is work on streamlining workflow and enhancing their business via ad ops improvements.

Ad Ops 119

Ad Ops Ad Server Ad Tech Media 119

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 52

Media Non-Profit Ad Tech Ad Server 52

Paleo AdTech

JULY 19, 2022

Shawn is the Founder and CEO of Basis Technologies , aka Centro, and a well-known figure on the ad tech circuit for two decades. Shawn is also the -two in our recent one-two punch of influential Chicago-based ad tech startups. In his spare time he’s an activist for all the right causes and an angel investor.

Ad Tech 45

Ad Tech Media Agency Audience 45

Paleo AdTech

JUNE 22, 2021

She founded Drawbridge in 2011 and was its well-known CEO for eight years, making the case — largely successfully — for the validity of probabilistic methods of determining identity in marketing and advertising, where 100% accuracy is not only not requisite but almost never possible.

Real Estate 40

Real Estate Ad Tech Mobile Ads Advertising 40

Paleo AdTech

DECEMBER 10, 2023

Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Digiday

SEPTEMBER 6, 2022

A significant portion of the money goes to the services supporting programmatic buying — what’s commonly referred to as a “digital tax” or “ad-tech fee” — and ANA argued cutting down on this waste can help marketers recover some $8 to $16 billion per year. eMarketer estimates that half of the $57.3

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. It had its Ad Network and was the target of takeover rumors itself: an era of turmoil.

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. It had its Ad Network and was the target of takeover rumors itself: an era of turmoil.

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

InMobi

JUNE 11, 2023

Having been on the supply side of the ad tech ecosystem since 2011, I had some great partnerships in North America and Europe which came in handy for my new role here. I joined the team as the Head of Business Development – Gaming for regions covering the Americas and Europe.

Ad Tech 52

Ad Tech Conversion Marketing 52

Paleo AdTech

DECEMBER 10, 2023

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. It was shut down in favor of AppNexus in 2011. Urschel’s memories of ad tech are definitely mixed. A year later, Microsoft wrote down its $6.2

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. It was shut down in favor of AppNexus in 2011. Urschel’s memories of ad tech are definitely mixed. A year later, Microsoft wrote down its $6.2

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

VideoWeek

MAY 9, 2023

Adobe and numerous other startups are busy in this space analysing vast sets of data, in order to generate different versions of an ad that cater to different audiences. Back in 2011, Coca-Cola utilised AI to create its “Share a Coke” campaign , where personalised cans and bottles were produced with customer names on them.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98

Paleo AdTech

JULY 6, 2022

Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.

Media 45

Media Ad network Ad Server Entertainment 45

VideoWeek

JANUARY 27, 2023

Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners.

Ad Tech 59

Ad Tech Media Agency Ad Server 59

Paleo AdTech

DECEMBER 10, 2023

Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.

Media 40

Media Ad network Ad Server Entertainment 40

VideoWeek

AUGUST 24, 2023

“To us a valuable publisher is about being audience-first,” says Steven Filler, UK Country Manager at ShowHeroes, a video ad tech firm. While MFA activity has been around for over a decade (Vanessa Otero estimates it grew into an industry from 2008 to 2011), the massive extent of the waste has only recently come to light.

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Paleo AdTech

FEBRUARY 7, 2023

Adobe acquired Demdex in 2011. Somewhat pensively, Omar describes the fate of the BlueKai DMP, split off from the Data Cloud, embedded in the Marketing Cloud, diffused functionally throughout the larger Oracle org, and entrusted to enterprise mar-tech sellers who were not ideally suited to run an ad tech operation.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Paleo AdTech

DECEMBER 10, 2023

Adobe acquired Demdex in 2011. Somewhat pensively, Omar describes the fate of the BlueKai DMP, split off from the Data Cloud, embedded in the Marketing Cloud, diffused functionally throughout the larger Oracle org, and entrusted to enterprise mar-tech sellers who were not ideally suited to run an ad tech operation.

Cookies 52

Cookies Audience Data Management Platform Banner 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Hanlon joined WPP’s Xaxis in 2011, followed by stints at GroupM, Essence and Walgreens Boots Alliance.

Viewability 52

Viewability Audience Ad Exchange Media 52

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Toronto-based Maropost was founded in 2011 and has more than 270 Employees. ActiveCampaign. Individual and team performance data.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

InMobi

AUGUST 15, 2012

I graduated from UC SantBarbarJune 2011 with Bin Business Economics and minor in English. This summer, I was the sole intern in the Sprout division, which develops self-serve ad tech platform for advertisers and developers to create rich mediads on their own. They do not get along.

Public Relations 40

Public Relations Communications Finance Advertising 40

VideoWeek

APRIL 14, 2023

” Permutive to Cut 40 Percent of Staff Ad tech firm Permutive has announced 80 layoffs, accounting for 40 percent of its staff. Granito has been at AMC since 2011, and replaces Len Fogge who retires next month. Kim Granito Becomes AMC Networks Marketing Chief Kim Granito has been named Head of Marketing at AMC Networks.

Agency 98

Agency Media Ad Tech Manufacturing 98

VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers.

GDPR 64

GDPR Cookies Agency Ad Tech 64

InMobi

SEPTEMBER 20, 2021

Archibald brings more than 20 years of experience leading teams across digital, mobile, data and ad tech. He joined InMobi in 2011 to drive global strategy, go-to-market, and operations and finance for the supply-side. She holds a B.S. in Communications from Northwestern University in Evanston, Illinois, and an M.A.

Finance 52

Finance Communications Agency Ad Tech 52

VideoWeek

OCTOBER 27, 2023

Andrade originally joined Dentsu in 2004 as Portugal CEO before a move to Spain in 2011, and will oversee the integrated growth strategy and business execution for the network in the EMEA area, being responsible for 16,000 people across 45 markets.

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52

Paleo AdTech

APRIL 19, 2022

What emerged was Xaxis, announced in 2011 and led by Brian Lesser. Ultimately, Brian himself left the company in 2020 after Stephenson was replaced by John Stankey, whom Brian respected but whose ad tech vision perhaps varied from the original plan. TimeWarner was renamed WarnerMedia. 23, 2016.].

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

What emerged was Xaxis, announced in 2011 and led by Brian Lesser. Ultimately, Brian himself left the company in 2020 after Stephenson was replaced by John Stankey, whom Brian respected but whose ad tech vision perhaps varied from the original plan. TimeWarner was renamed WarnerMedia. 23, 2016.]

Ad network 52

Ad network Agency Ad Tech Ad Server 52

VideoWeek

MARCH 21, 2025

Nexxen and Tubi Bring Partnership to UK Ad tech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Wurl found that October was the only month to see a YoY increase in ad fill rates, due to heavy political advertising in the US. Read more on VideoWeek. “Staying no.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52