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Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early datamanagementplatform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. Adobe acquired Demdex in 2011. It might have done better alone.
Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early datamanagementplatform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. Adobe acquired Demdex in 2011. It might have done better alone.
Publicis has announced the aqusition of adtech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on datamanagement.
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