Digiday

SEPTEMBER 6, 2022

A significant portion of the money goes to the services supporting programmatic buying — what’s commonly referred to as a “digital tax” or “ad-tech fee” — and ANA argued cutting down on this waste can help marketers recover some $8 to $16 billion per year. eMarketer estimates that half of the $57.3

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Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. It had its Ad Network and was the target of takeover rumors itself: an era of turmoil.

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Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. It had its Ad Network and was the target of takeover rumors itself: an era of turmoil.

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VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers.

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VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

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VideoWeek

MARCH 21, 2025

Nexxen and Tubi Bring Partnership to UK Ad tech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. Read more on VideoWeek.

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