Paleo AdTech

DECEMBER 10, 2023

She founded Drawbridge in 2011 and was its well-known CEO for eight years, making the case — largely successfully — for the validity of probabilistic methods of determining identity in marketing and advertising, where 100% accuracy is not only not requisite but almost never possible. She has a Ph.D.

Real Estate 52

Real Estate Ad Tech Mobile Ads Advertising 52

Paleo AdTech

JUNE 22, 2021

She founded Drawbridge in 2011 and was its well-known CEO for eight years, making the case — largely successfully — for the validity of probabilistic methods of determining identity in marketing and advertising, where 100% accuracy is not only not requisite but almost never possible. She has a Ph.D.

Real Estate 40

Real Estate Ad Tech Mobile Ads Advertising 40

Paleo AdTech

DECEMBER 10, 2023

Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. Dave co-founded a company called FocaLink Media Services in 1995 with his Stanford Business School classmate and friend Jason Strober.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Hanlon joined WPP’s Xaxis in 2011, followed by stints at GroupM, Essence and Walgreens Boots Alliance.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52