Fuel Lines
NOVEMBER 17, 2013
For agencies to grow new business, they have to attract and retain talent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff. © 2012 Onward Search .
Fuel Lines
FEBRUARY 17, 2014
In a recent survey, 63% of agencies state that there will be more competition for new business. Most agencies seemed to have a good year last year and most of them that we talked to with seemed to be starting out the new year on a solid footing. Guest post written by Mark Sneider, Owner/President of RSW/US.
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Fuel Lines
MAY 19, 2016
Many agency owners know that the current RFP system is flawed but, what should take it’s place? He is working to transform the way clients go about hiring an agency like yours. Blair likes to remind agencies that there is no such thing as the cost of selling, only the cost of buying.
Fuel Lines
NOVEMBER 30, 2012
Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. According to Forrester Research , adding video to your agency’s website makes your site SIX times more likely to convert a “browser” into a paying customer. double click People stay on websites 5.33
Fuel Lines
FEBRUARY 24, 2014
How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. This is a guest article written by Jeff Fromm.
Fuel Lines
JANUARY 7, 2016
The Barkley agency has created a number of thought leadership platforms that drive our new business. In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley , shares how his agency has created a number of thought leadership platforms that drive new business.
Fuel Lines
OCTOBER 2, 2012
Is your agency mobile ready for new business? This is an opportunity for new business for the agencies that are prepared for the growing shift to mobile. Highlights of this study of interest to ad agencies: The survey shows continued resistance to paying for content on mobile devices. Are you clients’ sites mobile ready?
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