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Infographic: Sports Fans Are Happy and Engaged Off the Field, Too

Adweek

In addition to its eye-popping NFL ratings, Fox Sports has also seen record viewership for English-language soccer during the 2022 FIFA World Cup, as well as the biggest audience since 2011 for Nov.

Audience 261
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Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing

Ad Monsters

Like many niche creators, hes built a loyal audience around deep, evergreen content. But as AI-generated answers replace traditional search results, that audience is shrinking fast, and so is his revenue. I started publishing content in 2011, and, for years, good content led to good revenue. How has AI affected your business?

Ad Tech 105
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10 Reasons to Use Video for Ad Agency New Business

Fuel Lines

You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience. DigiDay Online shoppers watched 40% more videos on retail websites in 2011. It is also the fastest way to a first-place ranking on Google.

Agency 279
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Pew Research, Ad Agencies and The Future of Mobile

Fuel Lines

The advent of the new lower-priced tablets in late 2011 brought in a new crop of tablet owners. Two distinct news audiences have emerged on tablets-new-found digital customers and customers who also remain loyal to the print product. Half of all U.S.

Agency 271
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Jay Baer Demonstrates How to Write, Publish and Promote Your Book for New Business

Fuel Lines

His first book on social business, and social media’s impact on corporate culture (co-authored with Amber Naslund) was The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (Wiley, 2011). ” The concept was first delivered publically at Content Marketing World in September, 2011.

Agency 273
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Hosting Events is Good for Ad Agency New Business

Fuel Lines

It also provide personalized engagement with the media and your primary target audience. Hosting events provides a way to build a positioning of expertise to a specific target audience. They found a niche sponsoring research on Millennials back in 2011. Creates a Positioning of Expertise and Thought Leadership.

Agency 212
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Will Women’s World Cup bring the prize audience marketers want?

Martech

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. is wealthy, soccer-mad and won the 2011 WWC. In the U.S.,