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13) Chris Barton, who worked for Google from 2004 to 2011, said negotiating deals to make Google the default search engine on mobile devices was a top priority during his time at the company. He claimed that in return for default status, phone service providers and manufacturers were guaranteed a portion of ad click revenue.
Long-tail keyword searches have a click-throughrate 3-5% higher than generic searches. But arguably the most impactful update, from a content perspective, was 2011’s Panda update, which aimed to crack down on sites packed with low-quality or thin content. Use conversational language. Adopt a Long-Term Mindset.
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