Paid Owned Earned - how it works [image and video] - Nick Burcher
Nick Burcher
JUNE 6, 2011
Monday, 6 June 2011. My original thinking around this was using a model of Destination and Conversation which I presented at Adtech in 2009 , but in the last 18 months I have redrawn this in the context of Paid Owned Earned: The Paid Owned Earned ecosystem and how it links together. Paid Owned Earned - how it works [image and video].
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