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What is personalized marketing and how is it used today?

Martech

The company launched its “Share a Coke” campaign back in 2011, which was aimed to reach millennials. Information such as customers’ shopping history, location, buying behavior, and other personal data is more protected than ever due to the advent of consumer privacy legislation such as the GDPR and CCPA.

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9 call analytics platforms for marketing teams to consider

Martech

Atlanta-based CallRail was founded in 2011. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Target customers.

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The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. UK Government Plans to Replace GDPR. The Industry Reacts to UK Government Replacing GDPR, read on VideoWeek.

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The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 The French competition watchdog (CNIL) also fined Canal+ €600,000 this week for GDPR violations, finding that the broadcaster had collected user data without consent from individuals. percent YoY in Q3.

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Publicis’ Acquisition of Lotame Marks a New Era of Data and AI for Agencies

VideoWeek

In 2011, the company exited the advertising network business to focus on data management. However, the introduction of the General Data Protection Regulation (GDPR) in 2018 posed substantial challenges, leading to the devaluation of DMPs and data marketplaces.

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