Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Go local with geo-targeting. Smartphone penetration is high across all ages and demographics. Think outside the banner. Use push notifications sparingly.

Marketing 121

Marketing Banner Retail Geo targeting 121

InMobi

APRIL 18, 2013

Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings. When customers scan the code, they can be directed to the dealership website to obtain more information such as pricing and specifications.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

Monetize More

JUNE 22, 2022

They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. AppLovin was founded in 2011 and provides monetization support for mobile platforms such as Android, iOS, Amazon, and more. How will you benefit from ExoClick’s Interstitial Ad Network?

Ad network 52

Ad network Banner Fill rate CPM 52

Clearcode

FEBRUARY 25, 2022

GEO targeting. Premium targeting. The HbbTV standard emerged in 2011. The advertising options in HbbTV are similar to those in other channels such as display and in-app: Direct sales campaigns. Programmatic campaigns. Remarketing. Automatic data reporting.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Single Grain

APRIL 25, 2022

Advanced campaign consultation, including geo-targeting and day-parting. The agency was founded in 2011, and since then, they have managed more than $2,000,000 in PPC advertising annually for their clients. Finding relevant target audiences based on campaign goals. Setting up conversion tracking and geo-targeting.

Agency 52

Agency Marketing A/B Testing ROI 52