Nick Burcher

JUNE 6, 2011

Monday, 6 June 2011. Nielsen Research ( The Value of Social Media ad impressions ) produced various data that showed that incorporating social / Earned actions into Paid Media placements increased their effectiveness on Facebook - Earned helps Paid to work harder. skip to main | skip to sidebar. nick burcher.

Conversion 98

Conversion Impressions SEO Media 98

Digiday

NOVEMBER 16, 2022

Chosen Foods, a brand of avocado-based cooking oils and condiments that launched in 2011, is focusing its marketing dollars — spending roughly 40% of its ad budget — on TikTok. The brand is looking to stand out with an educational approach to the platform. Currently, Chosen Foods has over 230,000 followers on the platform. “I

Food 72

Food Education Entertainment Impressions 72

Martech

MARCH 6, 2023

We were one of the first DMPs coming to market in 2011.” Conversely, Spherical can send campaign data like clicks and impressions to the CDP. . “Lotame has worn a few different hats over the years. We initially came out as an ad network selling data and audiences. That was back in 2008. Another layer in the stack?

Data Management Platform 98

Data Management Platform Cookies First-Party Cookies Audience 98

Martech

JULY 24, 2023

is wealthy, soccer-mad and won the 2011 WWC. They created 17 million more TV impressions and 20% more viewers than the 2018 men’s World Cup. However, having the WWC in New Zealand and Australia means it’s only one to three hours ahead of Japan. The nation’s large population (like pretty much everyone outside the U.S.) In 2019, 14.3

Audience 97

Audience Marketing MarTech Impressions 97

Martech

FEBRUARY 6, 2024

Jon and Zach Ball in 2011 What does it take to build a $10 million agency? They’ve worked very hard to build an impressive system. Let’s break it down. A $10 million agency generates an average of $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. All we do is link building.

SEO 109

SEO Agency Marketing Impressions 109

Martech Series

FEBRUARY 23, 2023

Already backed by OpenOcean, Wellington Partners, Eurazeo, and Tesi among others, the latest round from MAM GE accelerates Nosto’s mission to make every impression relevant. Site search is one major element of Nosto’s mission to make every impression relevant.

eCommerce 52

eCommerce Impressions MarTech Marketing 52

Paleo AdTech

DECEMBER 10, 2023

BlueLithium was founded by a controversial serial entrepreneur and had an impressive growth streak starting in 2003, bringing together multiple publishers to provide efficient, scaled buys for larger advertisers.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

BlueLithium was founded by a controversial serial entrepreneur and had an impressive growth streak starting in 2003, bringing together multiple publishers to provide efficient, scaled buys for larger advertisers.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

VideoWeek

MAY 9, 2023

Back in 2011, Coca-Cola utilised AI to create its “Share a Coke” campaign , where personalised cans and bottles were produced with customer names on them. Adobe and numerous other startups are busy in this space analysing vast sets of data, in order to generate different versions of an ad that cater to different audiences.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98

InMobi

JUNE 1, 2021

For more context on why these stats around m-commerce market share are so impressive, let’s dive into how this space has grown and what is leading this evolution. Back in 2013, total retail m-commerce sales were just under $42 billion – an impressive figure, but only 16% of total e-commerce sales.

Retail 52

Retail Impressions Marketing Audience 52

Lemonads

JULY 1, 2020

Established back in 2011, PropellerAds is one of the leading ad networks that stays up-to-date with the latest trends to provide the best features for all stakeholders in the affiliate ecosystem. This includes impression and clicks fraud, fake conversions, ad stacking, hitbots, and other common issues. What is PropellerAds?

Affiliates 52

Affiliates Ad network CPC CPA 52

Single Grain

AUGUST 22, 2023

Work With Us The Prelude to My Airbnb Interview Many years ago (around 2011), a close colleague informed me about a job opportunity at Airbnb : At the time, it was a rapidly growing company valued at around $1 billion. The VP of marketing at Airbnb seemed impressed with my credentials, so I was fast-tracked to a second interview.

SEO 52

SEO Impressions Communications Marketing 52

Lemonads

OCTOBER 18, 2020

The platform serves more than 4 billion impressions every single day across hundreds of countries and regions. With more than 10 billion impressions per month, Adsterra campaigns are known for increasing brand awareness while still delivering solid results in terms of revenue. But, the results have been impressive this far.

Ad network 52

Ad network CPC Affiliates CPA 52

Digiday

SEPTEMBER 6, 2022

It can be difficult given the ever-growing ecosystem — from 2011 to 2020, marketing tech has grown from 150 vendors to around 8,000, according to ANA. Ad inventory quality is also affected by fraud, potentially harmful content or environment for brands and issues accessing impressions data in ad exchanges.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. AppLovin was founded in 2011 and provides monetization support for mobile platforms such as Android, iOS, Amazon, and more. AppNext serves more than 35 billion impressions to more than 60K ad developers monthly. How will you benefit from this interstitial ad network?

Ad network 52

Ad network Banner Fill rate CPM 52

Paleo AdTech

DECEMBER 10, 2023

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Its business model was simple, if difficult to execute.

CPC 52

CPC CPM Pop-Up Ad network 52

InMobi

APRIL 18, 2013

Mobile video: With every launch and review tracked on video hosting sites such as YouTube which is accessible over mobile, it is important for auto manufacturers to upload images and videos combined with reviews and commentaries to create an impression.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

Paleo AdTech

FEBRUARY 8, 2022

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. AOL claimed it was the largest ad network globally, with about 110 million uniques per month, equivalent to every household in the U.S. Its business model was simple, if difficult to execute.

CPC 52

CPC CPM Pop-Up Ad network 52

VideoWeek

AUGUST 24, 2023

The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. But what is MFA, and why has it taken until now to discover this $13 billion black hole? The first issue is the lack of a clear definition.

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

InMobi

NOVEMBER 29, 2012

One of the key reasons for such tremendous growth has been the enormous amount of choice available to the user: from 250,000 apps on the Play Store in July 2011 to 675,000 apps in Sept 2012. Interestingly though, soccer related properties like goal.com have also been impressive in their reach.

Finance 40

Finance Entertainment Media Impressions 40

Lemonads

NOVEMBER 12, 2020

Guaranteed Impressions Because of their simple mechanism, pop-unders can guarantee that almost all visitors will see your ads. Furthermore, affiliates that only show ads that are relevant to their on-page content have a higher chance of getting more impressions and improving their results across the board.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Single Grain

SEPTEMBER 15, 2020

But arguably the most impactful update, from a content perspective, was 2011’s Panda update, which aimed to crack down on sites packed with low-quality or thin content. Use Search Impressions as a Leading Indicator of Success. Look at overall search traffic and impressions. It will show you your average rank over time.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Martech

OCTOBER 23, 2023

However, Parakhin still accused Apple of unfairly refusing to consider Bing as its default search engine: “My impression is that Apple doesn’t really consider switching….[T]hey T]hey use us as a bargaining chip against Google.” Bing takes to the stand and highlights Google’s ‘less obvious’ advantages (Sept.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Single Grain

AUGUST 29, 2019

Have a look at the below chart from Statista that displays Amazon’s impressive long-term growth from 1997 through 2018: The company’s revenue really took off around 2004 and it continues to improve with every passing year. In January 2011, Amazon acquired Lovefilm, a DVD rental service for $317 million. Amazing, isn’t it?

Marketing 83

Marketing Shipping Banner Affiliates 83

Automatad Inc.

JUNE 21, 2023

Panda (2011): Quality Content Reigns Supreme Panda was Google’s push for websites to improve their content quality, penalizing those with thin, low-quality content. It essentially appraises the page’s first impression. However, INP goes beyond just first impressions.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Single Grain

JUNE 6, 2023

Work With Us Why Your Fashion Brand Should Invest in Snap Ads Snapchat has changed drastically since its inception and rise to popularity in 2011. ASOS added captions such as “Dress to Impress,” followed by a 20% off coupon. They revolutionized the concept of Story posting, the 24-hour posts available outside your regular feed.

Fashion 52

Fashion Audience Advertising Impressions 52

Lemonads

MAY 15, 2020

I must have made an impression on zeno during the course, because soon after he recommended me for the role of forum moderator - a role I’ve been in ever since. We’ve been online since 2011. -We I joined STM in 2014 as a member, wanting to learn more about running paid traffic. 3) What is your main project for the second part of 2020?

Affiliates 52

Affiliates Marketing Non-Profit Pop-Up 52

Single Grain

JANUARY 18, 2023

Ranked highly in our guide to this year’s top nine web hosting services , Hostinger is a Lithuanian company that launched in 2011. Hostinger offers an impressive suite of security tools that do a great job of keeping your website and its data as safe as possible. Get My Free Marketing Plan Is Hostinger Secure?

SEO 52

SEO Impressions Marketing Agency 52

Martech Series

FEBRUARY 3, 2023

Skype was purchased by eBay in 2005 and sold to Microsoft in 2011. Using this new technology, journalists were able to transmit live video reports from Afghanistan to the headquarters of their network for rebroadcast. Skype was launched in August 2003 by three Estonian software developers. This is an ongoing issue.

Communications 73

Communications Healthcare Manufacturing Marketing 73

InMobi

SEPTEMBER 20, 2021

  You may even catch her doing her best carpool karaoke impression while sitting in traffic.  He joined InMobi in 2011 to drive global strategy, go-to-market, and operations and finance for the supply-side. He is currently based in the San Francisco Bay Area.

Finance 52

Finance Communications Agency Ad Tech 52

Single Grain

JULY 5, 2023

But I was pretty impressed with ChatGPT’s response to these general inquiries. India won the cricket world cup twice, first in 1983, and then in 2011. Should I use SEO or SEM in e-commerce? What are the benefits of using SEO and SEM in e-commerce? SEO and SEM encompass many tactics and channels, especially in e-commerce.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Advertising to Baby Boomers

NOVEMBER 27, 2012

Social Media Has A Black Friday #Fail Traffic from Twitter to retail websites was especially grim: down from 0.02% of total traffic on Black Friday in 2011 to 0.00% this year… The numbers will need some serious spinning by social media gurus invested in the idea of social commerce being the future for online retail.

Retail 63

Retail Education Advertising Media 63

Advertising to Baby Boomers

NOVEMBER 10, 2011

10 November 2011. Marketers would do well to pay heed to Kevin Lavery’s impressive band of marketing pilgrims who know. It’s an eclectic, impressive bunch: The Introductory Tale. at 11/10/2011. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Kevin Lavery.…

Marketing 49

Marketing Education Advertising Impressions 49

Advertising to Baby Boomers

AUGUST 16, 2012

The problem was that it looked more like a walker, giving the impression that it was medical equipment. There is a 2011 post about the same subject, but thought it appropriate to update everything for this series. The device was really one of those newfangled three-wheeled baby strollers without the stroller.

Advertising 64

Advertising Education Manufacturing Marketing 64

VideoWeek

MARCH 21, 2025

Barb Adds Disney+ to Advanced Campaign Hub Barb, the UKs TV measurement body, has added Disney+ to its Advanced Campaign Hub, the pre-campaign planning tool that combines Barb panel data with census-level impressions supplied by participating streaming services. Laroze has been with Havas since 2007, becoming CFO in 2011.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

Paleo AdTech

APRIL 19, 2022

Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. What emerged was Xaxis, announced in 2011 and led by Brian Lesser. It was called Zeus (or ZAP for Zeus Advertising Platform ) and was not sold separately.

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. What emerged was Xaxis, announced in 2011 and led by Brian Lesser. It was called Zeus (or ZAP for Zeus Advertising Platform ) and was not sold separately.

Ad network 52

Ad network Agency Ad Tech Ad Server 52