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Why Chosen Foods wants to take an educational approach to TikTok

Digiday

Chosen Foods, a brand of avocado-based cooking oils and condiments that launched in 2011, is focusing its marketing dollars — spending roughly 40% of its ad budget — on TikTok. The brand is looking to stand out with an educational approach to the platform. Currently, Chosen Foods has over 230,000 followers on the platform. “I

Food 73
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How to build a $10 million SEO agency by Page One Power

Martech

Jon and Zach Ball in 2011 What does it take to build a $10 million agency? They’ve worked very hard to build an impressive system. Let’s break it down. A $10 million agency generates an average of $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. All we do is link building.

SEO 109
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The future of data management platforms in the era of CDPs

Martech

We were one of the first DMPs coming to market in 2011.” Conversely, Spherical can send campaign data like clicks and impressions to the CDP. . “Lotame has worn a few different hats over the years. We initially came out as an ad network selling data and audiences. That was back in 2008. Another layer in the stack?

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Nosto Raises $16M as It Launches Site Search Within Its Commerce Experience Platform (CXP)

Martech Series

Already backed by OpenOcean, Wellington Partners, Eurazeo, and Tesi among others, the latest round from MAM GE accelerates Nosto’s mission to make every impression relevant. Site search is one major element of Nosto’s mission to make every impression relevant.

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

BlueLithium was founded by a controversial serial entrepreneur and had an impressive growth streak starting in 2003, bringing together multiple publishers to provide efficient, scaled buys for larger advertisers.

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

BlueLithium was founded by a controversial serial entrepreneur and had an impressive growth streak starting in 2003, bringing together multiple publishers to provide efficient, scaled buys for larger advertisers.

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How AI is Revolutionising the Future of Digital Creativity

VideoWeek

Back in 2011, Coca-Cola utilised AI to create its “Share a Coke” campaign , where personalised cans and bottles were produced with customer names on them. Adobe and numerous other startups are busy in this space analysing vast sets of data, in order to generate different versions of an ad that cater to different audiences.