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Ada Announces New Office in Israel and the Appointment of Chief Product Officer

Martech Series

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. This includes Apple’s acquisition of Primesense for $345 billion in 2011, Waze by Google for $1 billion in 2013, Mobileye by Intel in 2017 for $15.3

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Aurora Mobile Partners with Konica Minolta to Help Optimize User Experience

Martech Series

Under the partnership, the Company will leverage its artificial intelligence (“AI”) driven technology, machine learning-based notification messaging services and intelligent operational analytics, to help Konica Minolta carry out multi-channel user reach and engagement.

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How AI is Revolutionising the Future of Digital Creativity

VideoWeek

Back in 2011, Coca-Cola utilised AI to create its “Share a Coke” campaign , where personalised cans and bottles were produced with customer names on them. The company used a machine learning algorithm to analyse thousands of names and determine which ones were most likely to resonate with customers in different regions.

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Artificial Intelligence in SEO: How Is Your Website Affected?

Aronson Ads

However, to crack down on bad practices and provide users with the most relevant content, Google started implementing updates in 2011. Because of this, many individuals could manipulate the algorithm and rank high in the search results. One of the first updates, “ Panda ,” eliminated black hat tactics such as keyword stuffing.

SEO 81
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What is marketing operations and who are MOPs professionals?

Martech

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape.

Marketing 120
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What is personalized marketing and how is it used today?

Martech

AI tools are all the rage in marketing circles today, and for good reason – their machine learning capabilities can help brands provide highly personalized experiences to their customers. They can learn from consumer behavior and improve marketing tactics with in-depth analysis. Artificial intelligence solutions.

Marketing 122
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The Google anti-trust trial: A deep dive into the details

Martech

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’”