Remove 2011 Remove Mobile Ads Remove Retargeting
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Why we care about mobile marketing: A guide for marketers

Martech

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet.

Marketing 120
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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. Only Ad.com was better at this kind of tactic, says Dave. ”

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. Only Ad.com was better at this kind of tactic, says Dave. ”