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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

Finding a Positioning of Expertise Barkley commissioned their own research in 2011, a comprehensive study of the attitudes and habits of Millennials: “American Millennials: Deciphering the Enigma Generation. Here are some stats on Millennials this research uncovered: 80 million Millennials, almost 25% of the US population $1.3

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The rise of the chief AI officer 

Digiday

In particular, the role of chief AI officer is starting to pop up more across companies. But as the adoption of AI becomes more widespread across other industries, it’s likely this role will gain traction in other industries also, experts believe, echoing the early rise of the chief mobile officer circa 2011.

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My dream, my nightmare: “Belzec: The Made Undead” is once again a screenplay finalist!

Gods of Advertising

In 2011, Belzec: The Made Undead received the following honors: 1st Place Chicago Horror Film Festival “General”. I picked up an agent. Like a videogame warrior, I did not give up. It’s at the top of my bucket list -right up there with seeing my three daughters graduate from university. Wow, I thought. Flew to Hollywood.

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The Press Release Parade: Halloween Personality Profiling

Advertising to Baby Boomers

28 July 2011 The Press Release Parade I’m on the list. COSTUME 2: POP CULTURE RELATED 45% of people whose Halloween costumes are inspired by pop culture are the "value shopper" persona type (i.e. Entertainment enthusiasts" (43%) are also likely to dress as pop culture icons. Has it been this long? Nowadays still applies.

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The Ultimate Pop-Under Ads Guide (update 2021)

Lemonads

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Interclick goes public in 2009 (Mike Katz is second from left).