32. John Ferber – putting the dot-com in Advertising.com
Paleo AdTech
DECEMBER 10, 2023
Key competitors were Massachusetts-based Engage and DoubleClick, which signed large publishers up to “exclusive” contracts, John says, leaving them with unsold inventory. Ferber claims to have pioneered the scaled use of retargeting , inspired by an L.L. By necessity, the brothers focused on the lower 90% of pubs at first.
Let's personalize your content