Paleo AdTech

DECEMBER 10, 2023

One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. Only Ad.com was better at this kind of tactic, says Dave.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. Only Ad.com was better at this kind of tactic, says Dave.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. These include the ability to create mobile-focused ads, retarget mobile users, and track and analyze customer behavior on mobile devices.

Marketing 120

Marketing Banner Retail Geo targeting 120

Paleo AdTech

DECEMBER 10, 2023

Ferber claims to have pioneered the scaled use of retargeting , inspired by an L.L. Scott was quoted as saying the network served about 1 billion ads per month on 5,000 sites. But slowly, Advertising.com clawed back, relying more on software than its ad rep facility.

CPC 52

CPC CPM Pop-Up Ad network 52

Paleo AdTech

FEBRUARY 8, 2022

Ferber claims to have pioneered the scaled use of retargeting , inspired by an L.L. John later gained some notice for a philanthropic venture called MicroGiving, which got the attention of ABC producers and led to an appearance on the reality TV program Secret Millionaire , which aired on March 27, 2011.

CPC 52

CPC CPM Pop-Up Ad network 52

Martech Series

DECEMBER 22, 2022

In 2011, Evan Spiegel, Reggie Brown and Bobby Murphy who were all students at Stanford University came up with the idea of Snapchat. To start, in 2011 the project Picaboo (the parent to Snapchat) was launched. After forcing Brown out of the business, Spiegel and Murphy rebranded it as Snapchat in September 2011.

Audience 86

Audience ROI Advertising Media 86

Lemonads

JULY 1, 2020

Established back in 2011, PropellerAds is one of the leading ad networks that stays up-to-date with the latest trends to provide the best features for all stakeholders in the affiliate ecosystem. Without further ado, let’s jump in! What is PropellerAds?

Affiliates 52

Affiliates Ad network CPC CPA 52