Martech Series

DECEMBER 22, 2022

In 2011, Evan Spiegel, Reggie Brown and Bobby Murphy who were all students at Stanford University came up with the idea of Snapchat. Reportedly, it was Reggie Brown who came up with the idea of a social media app that can allow users to post photos and videos that can disappear from the site after a few moments.

Audience 86

Audience ROI Advertising Media 86

Single Grain

APRIL 25, 2022

Managing ongoing bids on a campaign basis to minimize ad spends. Tactical planning and goal alignment for search, social, display, and video ads. A/B testing for landing pages , ad copy, bid strategies, etc. Running retargeting campaigns based on target demographics. Audience targeting and refinement. BPI Sports.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JULY 5, 2023

Write a retargeting email headline for a marketing convention. Facebook Ads Write a 40-character ad copy for my gym’s Facebook image ad. Write a 500-word video script for my vegan snack company’s Facebook video ad, promoting our new turmeric chips. Write a 40-word order confirmation email.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52