Paleo AdTech

JULY 6, 2022

Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.

Media 45

Media Ad network Ad Server Entertainment 45

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Martech Series

DECEMBER 22, 2022

In 2011, Evan Spiegel, Reggie Brown and Bobby Murphy who were all students at Stanford University came up with the idea of Snapchat. Reportedly, it was Reggie Brown who came up with the idea of a social media app that can allow users to post photos and videos that can disappear from the site after a few moments.

Audience 86

Audience ROI Advertising Media 86

Paleo AdTech

DECEMBER 10, 2023

Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.

Media 40

Media Ad network Ad Server Entertainment 40

Lemonads

NOVEMBER 8, 2020

Although the social network landscape is extremely competitive, Snapchat has remained competitive since it was launched back in 2011. As we mentioned previously, Snapchat was first launched back in 2011 and the company is currently based in Santa Monica, USA. And is it possible to learn how to make money on Snapchat easily?

Affiliates 52

Affiliates Audience Manufacturing Conversion 52

VideoWeek

AUGUST 24, 2023

“To us a valuable publisher is about being audience-first,” says Steven Filler, UK Country Manager at ShowHeroes, a video ad tech firm. While MFA activity has been around for over a decade (Vanessa Otero estimates it grew into an industry from 2008 to 2011), the massive extent of the waste has only recently come to light.

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Clearcode

FEBRUARY 25, 2022

Therefore, the viewer’s focus switches from the program the person is watching to the displayed ad. A video overlay ad: Volvo released a video with an overlay on it. Switchrolls: A video ad plays automatically when a viewer switches between channels. L-shaped banner ad example. GEO targeting.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Single Grain

JUNE 6, 2023

In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game. Work With Us Why Your Fashion Brand Should Invest in Snap Ads Snapchat has changed drastically since its inception and rise to popularity in 2011.

Fashion 52

Fashion Audience Advertising Impressions 52

Single Grain

APRIL 25, 2022

Managing ongoing bids on a campaign basis to minimize ad spends. Tactical planning and goal alignment for search, social, display, and video ads. A/B testing for landing pages , ad copy, bid strategies, etc. Negative keyword expansion to cut down on ad spend wastage. Audience targeting and refinement.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JULY 5, 2023

Facebook Ads Write a 40-character ad copy for my gym’s Facebook image ad. Write a 500-word video script for my vegan snack company’s Facebook video ad, promoting our new turmeric chips. Write a four-word title for my print marketing company’s Facebook carousel ad, promoting our business brochures.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Nick Burcher

MAY 4, 2011

Wednesday, 4 May 2011. They are using May the 4th to promote further interest in their YouTube video The Force, using a Facebook video ad to both align with todays Star Wars date and drive further views for their film. 10 May 2011 15:08. skip to main | skip to sidebar. nick burcher. Posted by Nick Burcher.

Video Ads 58

Video Ads Communications Media Advertising 58

VideoWeek

APRIL 14, 2023

The Week in Tech IAB Tech Lab Updates Video Ad Format Classifications IAB Tech Lab has updated the technical specifications for digital video ads, in efforts to improve transparency for media buyers. Previously the framework split video into in-stream and out-stream ads. Read the full story on VideoWeek.

Agency 98

Agency Media Ad Tech Manufacturing 98

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

MARCH 21, 2025

Roku Users Frustrated by Pre-Homescreen Video Ads Roku, a smart TV and streaming business, has started showing ads before the Roku homescreen loads, The Verge reported on Monday. So putting video ads strategically in different locations on our home screen is part of it. We have no intention of breaking it.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52