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The Key Ingredients of the Best Digital Campaigns of 2012

Fuel Lines

In the following presentation, The Best Digital Campaigns of 2012, French marketer, Gregory Pouy, sites a study conducted by the Harvard Business School. It identifies the elements that keep people watching a video or what causes them to lose interest.

Agency 250
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Publicis Expands LATAM Footprint with Acquisition of BR Media Group

Adweek

Founded in 2012, BR Media Group counts more than 500 brands among its clients, including. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024.

Media 276
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Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup

Adweek

His surprising dismissal garnered significant intrigue, as Shoval founded OpenWeb in 2012, is the sole CEO of its U.S. The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept.

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Why Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe

Adweek

In 2012, before winning either of her two World Cup titles with the U.S. Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. Women's National Team, she joined.

Marketing 361
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Draymond Green Addresses His ‘Questionable’ Choices in AT&T Ad

Adweek

Since coming to the Warriors from Michigan State in 2012, Green and longtime teammates Steph Curry and Klay Thompson have won four titles together. Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it.

Marketing 306
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Lauren Petty Leaves WMAQ for ‘New Adventure Outside of Broadcasting’

Adweek

Petty joined the Chicago NBC-owned station in 2012. WMAQ reporter Lauren Petty is leaving local TV after more than 20 years. She posted the news to social media saying that working in local tv was a dream come true. After 22 years in television, tomorrow is my last day on the air," Petty posted on.

Media 305
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The Evolution of Ibotta: From Consumer App to Performance Marketing Powerhouse

Adweek

Leach shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition.

Marketing 299