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Hubspot Inbound 2012: Gary Vaynerchuk’s 50 Top Inbound Marketing Insights

Fuel Lines

500 plus advertising agencies were represented at Hubspot’s 2012 Inbound Conference in Boston, MA. Hubspot saved the best for last at Inbound 2012, a conference that attracted over 2800 marketers from around the globe. I spoke at Inbound 2012 on Wednesday and had to catch a flight back to Birmingham that evening.

Marketing 277
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The Key Ingredients of the Best Digital Campaigns of 2012

Fuel Lines

In the following presentation, The Best Digital Campaigns of 2012, French marketer, Gregory Pouy, sites a study conducted by the Harvard Business School. It identifies the elements that keep people watching a video or what causes them to lose interest.

Agency 250
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Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup

Adweek

His surprising dismissal garnered significant intrigue, as Shoval founded OpenWeb in 2012, is the sole CEO of its U.S. The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept.

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Why Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe

Adweek

In 2012, before winning either of her two World Cup titles with the U.S. Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. Women's National Team, she joined.

Marketing 361
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Going Beyond the Aisles: The Evolution of Marketing at Instacart With CMO Laura Jones

Adweek

Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.

Marketing 306
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Draymond Green Addresses His ‘Questionable’ Choices in AT&T Ad

Adweek

Since coming to the Warriors from Michigan State in 2012, Green and longtime teammates Steph Curry and Klay Thompson have won four titles together. Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it.

Marketing 306
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Revolving Door Round-Up: Ali Vital to Anchor MSNBC’s Way Too Early

Adweek

Vital joined NBC News in 2012 and has been a Capitol Hill correspondent prior to this. Joining the Early Shift: Ali Vital will anchor MSNBC's early morning program Way Too Early starting Monday, Jan. She takes over from Jonathan Lemire, who joins Morning Joe's 9 a.m. broadcast in an expanded role as a co-host.

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