Adweek

NOVEMBER 10, 2023

In 2012, before winning either of her two World Cup titles with the U.S. Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. Women's National Team, she joined.

Marketing 361

Marketing Agency Advertising 361

Adweek

APRIL 19, 2024

Since coming to the Warriors from Michigan State in 2012, Green and longtime teammates Steph Curry and Klay Thompson have won four titles together. Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it.

Marketing 301

Marketing 301

Adweek

APRIL 9, 2024

Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.

Marketing 301

Marketing 301

Adweek

JULY 23, 2024

Leach shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition.

Marketing 293

Marketing Conversion Retail 293

Adweek

FEBRUARY 5, 2024

The original Silver Bullet Train debuted in 2005 and kept chugging through 2012 on the premise that overheated people everywhere should have access to a cold train of. This year's Super Bowl marks the return of the iconic Coors Light train, with LL Cool J and Lainey Wilson--as well as The O'Jays--along for the ride.

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Adweek

OCTOBER 18, 2022

The company was founded in 2012 in Japan and came to the U.S. Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Now, armed with 10 million monthly active users in the U.S., the company is building.

Ad network 318

Ad network 318

Adweek

OCTOBER 12, 2023

Sistine Solar, a company founded in 2012 by two engineers from the Massachusetts Institute of Technology, offers a protective film for solar panels called SolarSkins--a material that.

Advertising 284

Advertising Marketing 284

Adweek

JULY 13, 2023

In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to turn startups into household names.

Marketing 246

Marketing Agency Media Advertising 246

Adweek

OCTOBER 13, 2022

Open in 2012, and two Olympic Gold Medals in 2012 and 2016. Arguably Britain's greatest athlete, Andy Murray achieved what generations of tennis players before him couldn't: win three singles Grand Slam tournaments, Wimbledon in 2013 and 2016 and the U.S.

Marketing 272

Marketing 272

Adweek

MARCH 23, 2023

King joined CBS News in January 2012, and has seen a lot of change over the past 11 years; changes in on-air colleagues, in the show's format and how the news is. CBS Mornings co-anchor Gayle King participated in the 2023 Adweek Convergent TV Summit Wednesday morning and expounded on a wide variety of topics.

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Adweek

MARCH 13, 2023

At some point, we all have to start parenting our parents," said Zarkin, who became vice president and chief marketing officer of the eye care brand in 2012, when his. To get the full picture of Doug Zarkin's marketing turnaround of Pearle Vision, it helps to imagine the CMO poring over his aging father's inbox. "At

Marketing 293

Marketing 293

Adweek

MARCH 7, 2023

However, in 2012, the team had no established brand story or marketing team. After winning the 2021 NBA championship, the Milwaukee Bucks became a basketball sensation with its leading star, Giannis Antetokounmpo. Enter Dustin Godsey, the first marketing hire at the organization.

Marketing 273

Marketing 273

Adweek

SEPTEMBER 1, 2022

Since 2012, the mobile game has racked up more than three billion downloads and millions of daily players, who swipe, match and destroy the neon-colored candies on their screens during stolen moments on commutes or in long lines. Candy Crush Saga is turning 10. Today Candy Crush is one of the top grossing games in.

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Adweek

OCTOBER 26, 2022

Since 2012, F1. If you take a few laps, learn the course and get a good look at your field of competitors, you'll eventually determine what it takes to win the race--and if you have enough under the hood to get there. This advice applies equally well to Formula 1 racing teams and their sponsors.

Marketing 246

Marketing 246

Adweek

AUGUST 2, 2022

While the design has changed over time, a carrot has been part of pickup and delivery service Instacart's logo since it launched in 2012. The Instacart by.

Fashion 246

Fashion 246

InMobi

SEPTEMBER 25, 2012

One of the key announcements at this year's event were the finalists for the Digital Hall of Fame 2012. Focussing on key research findings around more personalised, individualised consumer spending patterns, John highlighted InMobi's ability to create a more innovative, targeted brand experience.

Audience 52

Audience Agency Marketing Advertising 52

AdExchanger

NOVEMBER 28, 2023

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences. The post Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing appeared first on AdExchanger.

Marketing 111

Marketing Ad network Audience Media 111

More About Advertising

OCTOBER 17, 2024

WPP bought AKQA, then an international network, for a reported £300m in 2012. Ahmed founded AKQA, arguably the world’s best and most creative big digital agency, 30 years ago.

Agency 59

Agency Advertising 59

More About Advertising

APRIL 11, 2024

Doubal and Thomson joined McCann London in 2012 from then high-flying Wieden & Kennedy London as ECDs in 2012. McCann UK’s long-serving CCOs Rob Doubal (left) and Laurence Thomson have quit to join M&C Saatchi as global joint CCOs. They became regional CCOs across the UK in 2019.

Shipping 59

Shipping Advertising Agency 59

InMobi

AUGUST 7, 2012

The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social mediduring the Olympics. This smartphone and tablet app fuses music with Olympic sports to connect young people to London 2012. . This could be part of mobilized site or app.

Finance 40

Finance Communications Audience Marketing 40

InMobi

SEPTEMBER 18, 2012

As one of the premier conferences on the digital events calendar, DMEXCO succeeded in delivering yet another year of top-notch speakerships, seminars and exposition stands. InMobi took the conference by storm with brand presence in the Expo Hall, Worklabs and Key-note Speaker Sessions.

Mobile Ads 52

Mobile Ads Entertainment Media Agency 52

Bhatnaturally

JANUARY 28, 2024

I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Every week, I attempt to curate a list of clutter-breaking ads. Here are some ads which caught my eye this past week. Heinz: the wait Can [.]

Agency 71

Agency Advertising 71

IAB Tech Lab

FEBRUARY 20, 2024

The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain.

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64

Digiday

JUNE 23, 2024

From 2012 onward , marketers trumpeted mobile advertising as the next great shift in the industry landscape — even as the “year of mobile” itself kept getting pushed back. At Cannes Lions and beyond, the much-predicted “year of gaming” could be the advertising industry’s next “year of mobile.”

Advertising 91

Advertising Marketing Media 91

MNTN

NOVEMBER 3, 2023

A company who came into existence in 2022 will have a very different media mix than one who came into existence in 2012 or 2002 or any prior era, and those preferences or skews will generally hold for a long time – especially as media mixes can be directly tied to a business’ basic form,” Weiser writes.

Advertising 98

Advertising Media Audience Marketing 98

AdExchanger

DECEMBER 7, 2022

Tastemade launched in 2012 to create food-focused video content for social media platforms, but the exploding growth. Video creators like Tastemade are blurring the lines between short- and long-form video. The post How Social Video Company Tastemade Cooked Up A Streaming Platform appeared first on AdExchanger.

Food 79

Food Media 79

InMobi

AUGUST 2, 2012

As the founding sponsor of the MMA CEO-CMO summit, InMobi hosted 100+ executives at the beautiful Casa De Campo in the Dominican Republic. The theme for this year was Deconstructing Mobile, with the goal to bring clarity about mobile to the industry-at-large, and to give CMOs tangible ways to integrate mobile into their marketing mix.

ROI 52

ROI Education Marketing Media 52

Martech

NOVEMBER 13, 2024

DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers. It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more.

Marketing 107

Marketing Cookies Media MarTech 107

Digiday

JULY 25, 2024

After working in both advertising and in politics — including former President Barack Obama’s 2012 campaign — BattlegroundAI Founder and CEO Hutchinson wanted to teach political campaigns how to use AI in advertising while also building a platform to serve as a “central nervous system” for streamlining adoption of AI-powered ads.

Media 93

Media Advertising Marketing 93

Digiday

JANUARY 4, 2024

Members of Gen Z — those born between 1997 and 2012 — have spent their entire lives with access to a digital world. Technology is second nature to them and fundamental to their existence.

Audience 95

Audience Media 95

Marketing Dive

DECEMBER 16, 2022

The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

Retail 61

Retail Agency 61

Fuel Lines

NOVEMBER 17, 2013

H ere are some additional insights from this report: Median salary for the industry rose to $77,000 in 2013, compared to 2012’s reported $73,000 and $68,300 for 2011. © 2012 Onward Search . The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff.

Agency 278

Agency Marketing Advertising 278

Paleo AdTech

DECEMBER 10, 2023

He joined BlueKai as CMO in 2012 and helped define the DMP space, later becoming CMO of Oracle Data Cloud after Oracle acquired BlueKai in 2014. ” — and eventually founded a startup advisory/capital firm called Catalyst S+F, where he played short-term CMO roles for startups such as Kenshoo, Turn, MediaMath and RedAril.

Agency 52

Agency Data Management Platform Media Marketing 52

AdExchanger

JUNE 20, 2022

In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect. An interview withAlberto PardoCEOandMaria TwenaChief Marketing Officer“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Everyone is getting into streaming.

Ad network 83

Ad network Mobile Ads Marketing Video Ads 83

Martech

SEPTEMBER 6, 2024

Own is a Salesforce AppExchange partner since 2012 and a Salesforce Ventures portfolio company. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release.

MarTech 91

MarTech Conversion Marketing 91

Digiday

JULY 25, 2023

The image, created by artist Martin Grasser and two other designers, debuted in 2012 and became iconic. This week, Twitter’s beloved bluebird logo was killed by an “X,” marking the end of an era for the social network as it undergoes a first rebrand under Elon Musk.

Media 69

Media Marketing 69

Martech Series

SEPTEMBER 16, 2022

The company was founded by Jessica Alba, a Hollywood actress, in 2012. Right from its inception in 2012, the Australian-based online graphic design company has grown its user base to 15 million across 190 countries. In 2012, social media was a hype. The company attributes its success to its paid marketing efforts.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103