Martech

JULY 13, 2021

Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org. Engaging with doctors at the point of care.

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Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? Facebook’s Mobile Ads was launched in 2012.

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InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. Let’s consider a simple banner ad, for example. In the U.S., In the U.S.,

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Lemonads

OCTOBER 6, 2020

TripleLift , simply transforms images with web content smoothly into ads! These units beat the conventional banner ads four times in terms of click-through rates. TripleLift Review Company Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media. They hate annoying ads.

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Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Advertising to Baby Boomers

APRIL 29, 2013

Not only are banners dull and clickthrough rates low, but all the technology flooding the industry promising perfect targeting perfection cant even deliver real human audiences. Most Read Posts This Week (Culled from all posts, 2005-2012): AARP Is All New Redux: Part III (The Magazine). The New Millennium Tales (2012).

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