Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

AUGUST 13, 2023

iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. Facebook’s Mobile Ads was launched in 2012. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Digiday

JUNE 8, 2022

Epsilon designed CORE ID in 2007 on a privacy-by-design basis and has been building its identity graph of more than 200 million people through direct publisher relationships since 2012. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Glossary of key terms.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). Discovery has promoted Ryan Gould and Robert Voltaggio to lead US ad sales. WBD Names Two Presidents of US Advertising Sales Warner Bros.

Marketing 52

Marketing Ad Tech ROI Retail 52