Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. SmartHub's Features Have No Limits!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 10, 2022

Production house Studio71 and measurement firm Nielsen have formed a partnership enabling the media company to track Digital Ad Ratings (DAR) across 37 markets, enhancing its measurement of cross-channel networks including CTV. The all-time high figure marks a sharp increase from 80 percent in 2020, 69 percent in 2017 and 38 percent in 2012.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. This is up from 9.9 in Q2 2022, despite SVOD usage dropping (26.6

Advertising 52

Advertising Marketing Retail Ad Tech 52