Clearcode

AUGUST 13, 2023

Facebook’s Mobile Ads was launched in 2012. The release of the first iPhone in 2007 totally changed the game for mobile advertising, giving users the option to interact with a mobile ad in a new way: the touch-sensitive, multi-sensor interface enabled ads to to be shrunken or enlarged, as well as rotated.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JUNE 8, 2022

Epsilon designed CORE ID in 2007 on a privacy-by-design basis and has been building its identity graph of more than 200 million people through direct publisher relationships since 2012. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68