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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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20. Ari Lewine – going native with TripleLift

Paleo AdTech

And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context.

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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

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20. Ari Lewine – going native with TripleLift

Paleo AdTech

And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context.

article thumbnail

57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

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