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Adsmovil Takes On Streaming With A New AVOD Service, Nuestra.tv

AdExchanger

Even ad networks are launching their own streaming networks. In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect. Everyone is getting into streaming. appeared first on AdExchanger.

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InMobi crowned the Best Mobile Ad Network

InMobi

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.

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Connecting the dots between mobile ad creatives and consumers

InMobi

But, when that content is a mobile ad, reactions may differ. According to Millward Brown AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. Is there a way then, for marketers to overcome such negative perceptions and leverage mobile as a channel for marketers.

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Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook of mobile industry for Korea in 2013

InMobi

Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.