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20. Ari Lewine – going native with TripleLift

Paleo AdTech

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. An early idea to automate Pinterest marketing fizzled when Pinterest “didn’t return our calls and emails,” as Ari recalls.

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20. Ari Lewine – going native with TripleLift

Paleo AdTech

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. An early idea to automate Pinterest marketing fizzled when Pinterest “didn’t return our calls and emails,” as Ari recalls.

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InMobi goes to GMIC: Day 2

InMobi

I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform. Native ads show a 50% increase in click-through rates.” AppGalleries was originally a product of MMTG Labs , which InMobi acquired in 2012. “We

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Monday.com raises $150M more in equity funding: Here’s an in-depth look into their $12M ad spend.

Ad Beat

Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Additionally, they’ve also invested in the native advertising platforms like Outbrain ($418.5K) and Google Native ($108.9K).

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Breaking down HostGator’s $919.2K ad spend: How the web-hosting provider is using strategically-crafted campaigns to stand out from their competitors.

Ad Beat

million in 2012. Let’s take a closer look at their advertising strategy: Ad Spend and Ad Networks. on online advertising, out of which, the majority went towards Google ( $766.1K ), and Direct Buy ($142.5K). HostGator was sold to Endurance International Group (EIG) for $299.8 Source: Contently.