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After being voted the number one mobile adnetwork in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! At five years old, the InMobi adnetwork has a global footprint covering 165 markets, reaching 40% of the world's smartphone users.
But, when that content is a mobile ad, reactions may differ. According to Millward Brown AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. The ability to deliver the same rich and immersive experience that TV content offers to mobile consumers is easily possible with RichMediaads.
Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9
People, especially the younger generation, are increasingly consuming media on their mobile devices to make decisions about which movie to watch, where to shop and research the best deals on offer. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8
LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? Back then, performance media buys took a spray and pray approach. In 2012, Angry Birds and Draw Something were among the biggest apps of the year. In the U.S.,
Facebook’s Mobile Ads was launched in 2012. The release of the first iPhone in 2007 totally changed the game for mobile advertising, giving users the option to interact with a mobile ad in a new way: the touch-sensitive, multi-sensor interface enabled ads to to be shrunken or enlarged, as well as rotated.
In 2012, Japan surpassed the U.S. Gaming is the largest category of demand with social media on the rise. InMobi fielded a survey in Q3 2013 through its global mobile adnetwork, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan.
As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! So, why is programmatic important ? Programmatic advertising is not synonymous with RTB.
Looking for the best mobile adnetworks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.
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